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“A key –
perhaps the key – to leadership is the effective communication of
a story.” - Howard Gardner/Leading Minds: An Anatomy of Leadership
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A great story can never be told too often. Stories are how we explain
the world to ourselves and give value to the things we love. We all
know a great story at the right moment can change our minds or release
the vital “Oh-now-I-get-it!”
With the StoryTraveller, you can use stories to show why
information matters. The StoryTraveller not only shows you the
right direction, it offers a huge value in business because it also
looks in the right direction: at people. You cannot tell a story
without characters and emotion and sensory detail. People love being
told a story.
The StoryTraveller brings multi-sensorial experiences at the right
time at the right person. It enables companies and organisations to
bring their culture or history alive, to encourage new markets, to
enhance their image, to capitalize existing content and to spread
demand away from more traditional seasons. The StoryTraveller
combines various factors such as GPS, content, advertising and user
interface into a format for delivery on any handheld device in an
easy-to-use way.
The StoryTraveller is no new GPS system such as TomTom;
the StoryTraveller let’s you have an experience on a route
based on GPS through audio and video fragments.
Read more by browsing to the usage scenario or sector that suits you best.
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